Eating more plant-based isn't about taking things away. It's about what ends up on the plate being as appealing as what came before. When the change feels like giving something up, it lasts three weeks; when it feels like a recipe that tastes good, it sticks.
This is what we've found works, in order of difficulty.
Start with breakfast
It's the easiest meal to change because it's almost always the same. If you already have something creamy with fruit for breakfast, the swap is direct: same spoon, same bowl, same routine. A base, seasonal fruit and something crunchy sorts out the whole week without thinking.
That formula gives you the bowl with strawberries, kiwi and granola, the parfait with fruit and seeds and the plate with kiwi, banana and pistachio. They're the same breakfast with three different faces.
Texture matters more than the ingredient
What you miss is almost never a flavour: it's a texture. The creaminess, the tangy note, the body that something leaves on the spoon. If that's sorted, the rest of the dish holds up on its own.
That's why it works so well in savoury dishes, where nobody expects it: a dressing that binds the salad, a dip that doesn't go watery, a sauce that clings to the pasta. The 500 g size is the one that ends up open in the fridge for all of this.
Keep three things always to hand
Most of the time we don't go back to the old ways out of conviction, but because we open the fridge and there's nothing ready. Three things are enough: something creamy, fruit you don't have to peel and a jar of nuts or granola. With that you've got breakfast, a snack and dessert without cooking anything.
To take to work, the individual size saves you having to prepare anything the night before.
Don't change everything at once
The most common mistake is redoing the whole shop on a Monday. Change one meal, the one that's easiest for you, and let it settle for a couple of weeks. When it stops being a decision and becomes the habit, you change the next one.
And if you'd rather drink it than eat it by the spoonful, there's the kefir style, which mixes into juices and smoothies just like that.
You can start with any of our recipes. And you'll find COCO by Angela at your nearest shop.